This paper reports on the first phase of a larger research project looking at how to reframe the public conversation about crime and justice in Aotearoa New Zealand. In this report, The Workshop and JustSpeak summarise research we have undertaken to understand how experts understand and frame criminal justice, how the public also does so, and where the opportunities for building new, more effective narratives may lie. The work was supported by The Borrin Foundation, The Tindall Foundation and the JR McKenzie Trust.